Product Management Mastery
Change your career trajectory by consistently delivering impact
Demonstrating repeatable impact is the ONLY thing that matters early in your career. This 12 week course is a playbook for all the hard parts.
Say goodbye to hacks, firefighting and learn how to create repeatable, scalable impact in a structured way
100% money-back guarantee for the first 15 days
Our alumni are building world class products at
Who is it for?
Is this course right for you?
Our program is tailored for folks who are driven and motivated to build a career in product management.
You are in the first four years of your product career
You are ambitious & want to grow faster than your peers.
You are willing to invest at least 6 hrs/week to learn & upskill
Course Overview
You will be surprised with
your own progress
You will experience super fun, yet challenging learning
which will bring transformation in unexpected ways
Learn via learn parties
Learn from real world operators
Learn in public, build in public
Build a lifelong network
Ace the final interview
Live, interactive learning with
learn parties
You will learn all things Product Management with our unique & innovative new format called Learn Party™.
Every Sunday, you'll join an exciting "party" taught by a seasoned real world operator. You will learn from the best & apply your learnings real time through live activities.
Live, interactive learning with
learn parties
You will learn all things Product Management with our unique & innovative new format called Learn Party™.
Every Sunday, you'll join an exciting "party" taught by a seasoned real world operator. You will learn from the best & apply your learnings real time through live activities.
Learn from real world operators
that have built Indian unicorns
You will learn from indian real world operators at Swiggy, CRED, Razorpay
Save yourself years of mistakes and directly learn frameworks that incorporate all their best practices. Transform into a PM that delivers impact.
Learn in public, build in public
You will apply everything you learn, to a real world situation through a weekly assignment [ex; opportunity solution tree, concept note etc.]
A top product leader will share feedback on each assignment, so that you build high quality proof of work that can open new doors for you!
Build a lifelong network of driven
people
Careers are built over the years, and your network always comes in handy. Surround yourself with smart people who constantly raise the bar & push you to excel.
You will have lifelong access to the top product minds of the country!
Personalized Interview practice
with actionable feedback
You will get exhaustive interview prep. Tips on how to build a resume, linkedin and portfolio, that help you stand out in the job market
Practice 6 peer, and 3 expert interviews with detailed actionable feedback that will help you ace the final interview
**Only available for the VIP track
Weekly Schedule
Meet the magic loop.
Focus on one core skill every week.
Learn, apply, get feedback, improve and repeat.
You will have to commit to investing ~6-7 hrs of dedicated time to this program every week.
Skill Sundays
10:00 AM - 12:30 PM
Live, fun, engaging learn parties where seasoned real world operators will help you master one skill every week
Monday
Tool Tuesdays
8:30 - 9:30 PM
Live session on how you can leverage AI to become a more productive product manager
Workshop Wednesdays
8:30 - 9:30 PM
Top assignments in the cohort are discussed so that you can improve your approach.
You will also get 1:1 feedback on your own submission
Thursday & Friday
Submission Saturdays
05:00 PM
You will be submitting your assignment every Saturday by 5:00 PM on Slack.
Course Curriculum
What will you Learn
The curriculum teaches you step-by-step, how
a product is built in the real world.
01
Become problem obsessed, instead of jumping to solutions
Week 1
Become problem obsessed, instead of jumping to solutions
Subject Matter Expert
Trupthi ShettyEx Cred, Mckinsey
The first step in building great products is internalizing that product management is problem solving.
Skills you will master
Build products that create both customer & business value
Master the problem solving framework of discovery, delivery and measuring impact
Become problem obsessed vs solution obsessed
Define the growth funnel for different products
Proof of Work
You'll pick a product with your coach and build its growth funnel. Time to get your hands dirty!
Case Studies on
Swiggy
Cultfit
02
Break your goal into actionable input metrics
Week 2
Break your goal into actionable input metrics
Subject Matter Expert
Mona GandhiEx Airbnb, Founder at Upraised
Great PMs know that understanding their goal clearly and breaking it into actionable input metrics is critical for creating impact.
Skills you will master
Identify your goal metric, if you don't know where you are going, you cant get there.
Break your goal (output metric) into actionable input metrics
Build the right dashboards rituals so that you can identify impactful problems on a routine basis
Do effective RCA's, so that you can go beyond symptoms & focus on the root cause
Proof of Work
You'll nail down the goal metric you'll focus on for the rest of the program and break it into L1, L2 and L3 input metrics
Case Studies on
Spotify
Swiggy
03
Master the art of competitive analysis to stay ahead
Week 3
Master the art of competitive analysis to stay ahead
Subject Matter Expert
Trupthi ShettyEx Cred, Mckinsey
Mastering competitive intelligence can help you identify unmet user needs and always stay ahead of the game.
Skills you will master
Focus on alternatives for your product, not competition
Use competitive intelligence to understand your user's unmet needs
Uncover a secret goldmine of tools that can help you unlock competitive intelligence like never before
Build and grow your network of smart & ambitious PMs that become your sounding board & source of intelligence
Proof of Work
A comprehensive competitive research document on one key alternative
Case Studies on
Zomato
CRED
Airbnb
04
Become customer obsessed by tuning into their pains, gains and jobs to be done
Week 4
Become customer obsessed by tuning into their pains, gains and jobs to be done
Subject Matter Expert
Mona GandhiEx Airbnb, Founder at Upraised
Just talking to customers is not enough, great PMs know how to do it the right way!
They can get into their customers shoes and uncover unmet needs that the customer also did not know existed.
Skills you will master
Get into the mindset of a researcher, someone who is not digging to confirm their own biases but is diving for new information
Use user research effectively, to create impact on your goal metric
Build a strong arsenal of different user research methods (Qualitative & Quantitative) that you can use at the right time
Don't just talk to customers & launch surveys, learn how to do it the right way
Master the art of storytelling, so that you can rally your stakeholders behind the insights you have collected
Proof of Work
A discussion guide for your research question and a synthesis of user pains, gains and jobs to be done that can move your goal metric
Case Studies on
Airbnb
Zepto
Lego
05
Build Product Strategy & Roadmap focused on highest impact problems, not solutions
Week 5
Build Product Strategy & Roadmap focused on highest impact problems, not solutions
Subject Matter Expert
Mona GandhiEx Airbnb, Founder at Upraised
Prioritizing the right problems can make or break the game for you as a product manager.
Skills you will master
Map out all your opportunities with an opportunity solution tree, so that you can prioritise the right problems
Prioritisation is not a formula, embrace the messiness & prioritise using the right guiding principles.
Say no to a roadmap focused on solutions that is not allowing you to create impact. Build a roadmap which focuses on problems instead.
Proof of Work
A problem roadmap designed to move your goal metric.
Case Studies on
Netflix
06
Master the art of aligning your most critical stakeholders
Week 6
Master the art of aligning your most critical stakeholders
Subject Matter Expert
Swamy SeetharamanCTO at Cred
Win over your stakeholders by influence and not authority.
Skills you will master
First step is to identify all your critical stakeholders for each project you are on.
Every stakeholder is not equal, group them using the AAI framework
The key is to understand the maslow hirerarchy of needs for each of your critical stakeholders, and act accordingly
Build a solid communication plan for each product, ensuring that everyone critical is in loop for all important projects
Proof of Work
Identify the key stakeholders you need to align for executing your roadmap using the AAI framework
07
Create concept note to get your Leadership excited
Week 7
Create concept note to get your Leadership excited
Subject Matter Expert
Shashank MehtaRazorpay
Learn how to write compelling concept notes that get your leadership excited about your ideas.
Skills you will master
Use effective concept notes to drive alignment
Build a comprehensive understanding of the user segment you are trying to attract and the problem you are trying to solve
Uncover secret protips used at companies like razorpay and amazon that have helped build products millions love
Proof of Work
A detailed concept note for your product & target opportunity
Case Studies on
Swiggy Instamart
08
Identify solutions loved by millions
Week 8
Identify solutions loved by millions
Subject Matter Expert
Shivangi ShrivastavaNew Initiatives at Swiggy
Time to get creative! Learn how to work within your goals & constraints to build solutions that your customers will love.
Skills you will master
Now that your problem is well defined, you can come up with multiple solution ideas for your target opportunity
Use techniques like storymaps to align your stakeholders on the solution and pick the winning ideas
Get into execution mode & build a wireframe for the winning idea
Proof of Work
A shortlisted solution with wireframes for your target opportunity
Case Studies on
Netflix
09
Build technical understanding so you can work effectively with Engineers
Week 9
Build technical understanding so you can work effectively with Engineers
Subject Matter Expert
Jatin ParabCodecademy
We're demystifying tech! You'll learn all the technical fundamentals you need to collaborate effectively with engineers.
Skills you will master
Its time to dive headfirst into understanding tech concepts like frontend and backend
Build an understanding of the codebase for your product
You need to take data driven decisions, so roll up your sleeves and understand databases
Understand how APIs & webhooks work so that you can collaborate more effectively with engineers while scoping & shipping
Internalize the software development lifecycle - Testing, deployment and maintenance
Proof of Work
Write the tech spec needed for your product to get shipped
10
Launch your product the right way
Week 10
Launch your product the right way
Subject Matter Expert
Mona GandhiEx Airbnb, Founder at Upraised
Launch time! You'll learn how to successfully bring your product to market and position it for success.
Skills you will master
Position your product in a way that helps users understand the value of your product
Find a key message that resonates with your audience
Ensure that users can discover your feature in all the right places
Collaborate with marketing, sales & customer support to make a launch plan which ensures success
Proof of Work
A go-to-market plan for your product
11
Communicate impact that leaves everyone in awe
Week 11
Communicate impact that leaves everyone in awe
Subject Matter Expert
Shashank MehtaRazorpay
This week, we're focusing on how to measure the impact of your product and communicate your successes (and failures) effectively.
Skills you will master
Define the right events to instrument so that you can successfully measure impact
Communicate not just success but failure in a way that earns you respect and credibility in the organization
Iterate and communicate your plan of action when the impact is not as much as anticipated
12
Showcase Your Product Management Superpowers
Week 12
Showcase Your Product Management Superpowers
Subject Matter Expert
Mona GandhiEx Airbnb, Founder at Upraised
In our final week, we're helping you package all your newly acquired skills into a killer resume and portfolio.
Skills you will master
Craft a standout PM resume
Build a killer portfolio that showcases your skills and opens doors
Proof of Work
A polished resume and portfolio that'll make you shine in the job market.
Course Fees
Ready to supercharge your product career?
Next cohort starts soon.
Core
11 learn parties - fun, engaging and actionable learning
Weekly assignments to apply every skill you learn
Feedback on every assignment
Live AI Sessions to improve your productivity
Ship a real product end to end with your capstone project
Lifetime community access
Total Price (Including GST)
₹ 99,000
VIP
Limited to 20 Spots. Invite Only
Limited to 20 Spots. Invite Only
Pillar 4: Dedicated VIP Placement Support for 20 weeks
2 weeks of exhaustive interview preparation
Resume, linkedin and portfolio building support
6 peer to peer, and 3 expert mock interviews with detailed actionable feedback
Total Price (Including GST)
₹ 1.75 L
Upraised Reviews
We have placed 300+ students like you
You HAVE to do this. The insights are 🔥
Upraised completely shifted my perspective about my career. The conversations with my coach constantly inspired new ways of thinking & gave me the confidence to dream BIG.
Upraised is a quality shortcut for your transition to a product role.
What could've taken me more than a year, with the Upraised, I was able to do it in 4 months.
Best educational investment I ever made
Upraised helped me become a product manager when my MBA degree could not. it is by far the best educational investment I have ever made
No BS. Only Actionable insights that you can apply from tomorrow.
There is no BS. No fake magic sauce. You actually get your hands dirty, and learn along the way. The growth I achieved by getting real time feedback on my work was just phenomenal
Thanks to Upraised I am killing it at my new product role
Got into a product role after a degree in Infrastructure planning
I had almost joined another program, but thank god I learnt about Upraised at the last minute.
The program helped me double down on my strengths & get into my dream role
Ended up bagging more than one product offer
A couple of years into my first job, I knew product management was the right fit for me. I was at Byju's and was fascinated by the work PMs in the company were doing.
At the beginning, there was a lot of doubt. My gut kept telling me, I could be a great PM. Years in sales & program management had taught me valuable lessons around communicating effectively, influencing without authority and having a keen eye for data.
But, I was scared!
Ended up really stepping up my game with Upraised & getting more than one offer
Totally worth the hype
I get so many many messages asking if Upraised is worth the hype. And I always say - TOTALLY.
Anmol Prabhakar
PM at Leverage Edu
You cant go wrong with Upraised
You need someone to be with you for the emotional up & downs of a career change. Someone who sticks with you all the way.
Most courses are transactional, there is no personalised attention but I needed someone who could tell me “You can do it”
My coach, counsellors made the tough transition to product possible
Once an Upraiser, Always an Upraiser
I have grown so much with Upraised, first as a student and now as a coach and mentor
I have built a networks of brilliant product folks that is going to be with me for a lifetime
Akshay Kingar
Principal Product Manager at InMobi
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